Our Story
CELEBRATING WITH A SIP OF SOPHISTICATION
The inspiration behind DuBlasé goes back to the simple delicacy of celebrating an achievement with friends and loved ones. Founder and CEO, Darrin Eakins, was initially introduced to the development of sophisticated Spirits by an Uncle at a family tasting. He told his uncle that he wanted to create a refined recipe dedicated to the comradery he experienced throughout his college days at Florida A&M University. Fast-forward a few months later and Eakins found himself dedicating countless hours working with a master distiller in his home state of Florida to develop the perfect whiskey. What came from nearly two years of dedication and hard work is DuBlasé — a proprietary robust and sophisticated whiskey blend that suits any celebration.
“Celebrating life’s special moments with colleagues, family and friends with a sip of a fine whiskey were some of my most vivid memories. It's only right that these celebratory moments with friends ultimately inspired me to develop and launch DuBlasé to the world. With DuBlasé, everyone can enjoy life’s unforgettable moments with a toast of a glass,” -Darrin Eakins, DuBlasé Founder & CEO.
DuBlasé is an award-winning, premium whiskey brand created to be enjoyed among friends. Inspired by comradery and celebration — The DuBlasé story is one about bringing people together to enjoy life’s cherished moments.
DUBLASÉ Origin
ORIGIN BEHIND OUR NAME
According to Darrin Eakins, Founder and CEO of DuBlasé, “the whiskey’s name has roots derived from my college Greek-life."
The original name, "Golden Age Whiskey," was created based on the brand’s parent company Golden Age Innovations. But was quickly changed to be more personal and reflective of himself. Eakins decided to rename his whiskey after his “Line Number” of his fraternity at Florida A&M University. Eakins is a Life Member of Alpha Phi Alpha Fraternity, Inc. If you are not familiar with fraternities and sororities of the Divine 9, let us break some of the culture down for you. The term “line” comes from when fraternities and sororities debut a new group of members, the group is often referred to as a line. The number comes from the new member’s numerical order in the group. When he became a member, there were 12 members on his line, which debuted in the spring of 2008, Eakins was number 11. In fraternity and sorority culture, the term "Ace" usually means the number 1 or 1st member on the line, and "Double Ace" would be the number 11 or 11th member on the line. As an ode and dedication to his line number, DuBlasé pronounced Du - bläˈ- say was born from reformatting the phrase "Double Ace."
To add a special touch, Eakins incorporated a medallion in the DuBlasé bottle label design, which represents 12 edges for each member of his line who helped inspire the spirit of the DuBlasé brand.
