Our Story
DuBlasé was born from a desire to commemorate life’s defining milestones — a toast to the journey, the growth, and the bonds formed along the way. For Founder and CEO, Darrin Eakins, the inspiration began during his college days, where moments of triumph were shared with brothers, classmates, and lifelong friends. It was there — where the foundation for DuBlasé was quietly being distilled.
The vision was clear: to create a refined whiskey that brings people together, honors achievement, and gives back to the community. Introduced to the art of spirits through his uncle at a family tasting, Eakins set out to craft a spirit worthy of the moments that matter most. What followed was nearly two years of hands-on work alongside a master distiller — to create a whiskey that’s as thoughtful and intentional as the milestones it celebrates.
Today, DuBlasé stands as a premium, award-winning whiskey — a symbol of excellence and purpose. Whether it’s a graduation, promotion, wedding, or personal breakthrough, DuBlasé is there to elevate the occasion with sophistication and class.
From our Florida headquarters to everyone across the country, DuBlasé invites you to celebrate a toast to life’s special moments, and the things that make it meaningful.
Origin OF NAME
For Founder and CEO Darrin Eakins, naming his whiskey was about legacy.
Originally launched under the name Golden Age Whiskey, a nod to its parent company Golden Age Innovations, Eakins soon realized the brand needed something more personal. Something that told his story — one rooted in excellence and purpose, and a journey that began on the campus of Florida A&M University.
As a proud life member of Alpha Phi Alpha Fraternity, Inc., Eakins found inspiration in a cherished piece of his own history: his line number. In the world of Divine Nine Greek-letter organizations, new members are often introduced in groups called lines. Each individual is assigned a number based on the order in which they “cross” into the organization.
Eakins was number 11 of a 12-member line that debuted in the spring of 2008. In fraternity culture, the 1st member on a line is often referred to as the "Ace", and by design, the 11th member is honored as the "Double Ace."
From this, DuBlasé — pronounced Du-bläˈ-say — was born. A stylized reimagining of the phrase “Double Ace”.
As an ode, Eakins designed the DuBlasé bottle with a subtle tribute to his brotherhood: a medallion under the logo etched with 12 edges, each representing a member of his line. It’s a quiet acknowledgment of the men who helped shape his journey — and the spirit of celebration and camaraderie that lives in every pour.
